National Staff

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Joe Keller

President/CEO
President of Phenom Basketball Inc. (2002-Present)
29 Years of Coaching Experience
33 Years in Grassroots Sports Marketing
33 Years in branding development
Player Mentorship and future guidance
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Violet Keller

Vice President/COO
Vice President of Phenom Basketball Inc. (2002-Present)
Marketing Director
26 Years in Grassroots Sports Marketing
33 Years in Office Management
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Dave Taylor

National Camp Director
Camp Director for Phenom Basketball Inc. (2002-Present)
High School and College Basketball Coach for 18 Years
Head Coach at Lodi High School and Assist w/ Native American National Team
High School Coach at Templeton High School and Canyon High School
4 Years Division I Assistant Coach at United States Air Force Academy & Head JV Coach – Performed Recruiting
Duties, Off-season Conditioning Programs and Scouting Assignments
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Jordan Keller

National Camp Director of Daily Operations
National Camp daily operations for Phenom Basketball Inc. (2002-Present)
Product organizer for Phenom Basketball
Phenom Basketball Office Coordinator
Played Baseball at San Diego State College
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Jordan Lawley

National Director/ Development
Director of Skill Development of Phenom Camps 2009-Present)
Four-year starter at UC San Diego
Nike Big man Camp Korea
Jordan Brand Classic Trainer
NBA Pre-Draft/ NBA Pro Days (2014-2016) Trainer
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David Vasquez

National Player Development
Attended the Phenom National camp 7 years in a row
National Player Development for Phenom for 5 years
Has played professional Basketball in the ABA
Played 4 years of College Basketball
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Dave Hopla

National Camp Shooting Instructor
Player Development of Phenom Basketball Inc. (2002-Present)
Considered by many to be the top shooter in the world.
Has worked with NBA, WNBA and College players.
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Rick Lewis

National Camp Director of North Carolina
President of Phenom Hoop Report (NCAA Compliant Scouting Service)
Phenom North Carolina Regional director for 19 years
Graduated from Appalachian State 1979
Sports Correspondent Charlotte Observer & News and Observer
Co-Host Talking Preps
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Tyler Lewis

National Camp Director of Operations
VP of Phenom Hoops
2017 Butler University Graduate
4X NCAA Tournaments (Sweet 17 2017)
2012 McDonalds All American & VA Gatorade POY
2012 National Champion (Oak Hill Academy)
D1 College Basketball Coach (Furman University, East Carolina University, Elon University)
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Colby Lewis

National Camp Director of Operations
2020-Present: Phenom Hoops, Vice President and Director of Scouting
2018-2020: UMBC Men’s Basketball: Director of Player Development
2019: UMBC Men’s Basketball: America East Conference Runner-Up
2013-2018: Charlotte 49ers Men’s Basketball: video Coordinator and Associate Director of Basketball Operations
2013: Puerto Rico Tip-Off Champions
2009-2013: Charlotte 49ers Men’s Basketball: Student Athlete
2013: NIT Appearance
2012: Great Alaska Shootout Champions
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Lance Crenshaw

National Camp Director of Texas Girls
15+ years coaching experience
Two years Phenom coach, first year director
Head Coach for New Mexico Zias Elite Girls
Former sports-writer and broadcaster
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Veronica Lua

Office Consultant
Office Consultant of Phenom Basketball Inc. (2002-Present)
19 years Sports Marketing
19 Years in Grassroots Sports Marketing
Phenom Store Product organizer
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Kitrell Dejesus

National Camp Operations Director
Basketball Operations/Development (2008-Present)
Recruiting Director
14 year of coaching
13 years of recruiting some of the top prospect national camp.
4 Years of being a Recruiting Director
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Daryl Harrison

National Camp Operations Director
Basketball Operations/Development
Recruiting Director
20+ years of coaching experience club and High School
3 years Phenom coach and Director
Assistant coach NJCAA Division 1 school
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Brandon Baker

National Camp Assistant Director
Assistant Camp Director of Phenom Basketball Inc. (2002-Present)
High School Coach 16 Years
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Don Smalls

National Scouting Director for Phenom Basketball
Scouting Basketball for 25+ years
Senior Scout for PGHoops California 5+ years
NCAA Approved Scout for 10+ years
GPA Scouting National Director for 20+ years
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Clark Francis Hoopscoop Online

National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
30 Years in scouting and Media
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Dave Keefer Rivals/ California Preps

National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
29 Years in scouting and Media

National Camp Professional Photographer: National Camp Professional Videographer:

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Jonathan JJ Johnson

National Camp Daily Operation
National Camp daily operations for Phenom Basketball Inc. (2002-Present)
Product Organizer for the Phenom National Camps.
High School Basketball Coach for 7 Years
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Joses Franklin

National Camp Daily Operation
National Camp daily operations for Phenom Basketball Inc. (2002-Present)
Product Organizer for the Phenom National Camps.
High School Basketball Coach for 8 Years
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Alissa Keller

Product Manager
Product sales for Phenom Basketball Inc. (2002-Present)
Product/ Sales Manager of Phenom Basketball Inc.
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Jasmine Franklin

Product Sales Consultant
Product sales for Phenom Basketball Inc. (2002-Present)
Product/ Sales Manager of Phenom Basketball Inc.

Advancement/ Educational Platform:

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Paul Battillo

Medical Trainer
Medical Trainer of Phenom Basketball Inc. (2009-Present)
Medical Trainer for San Diego School District for 23 Years
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John Daniels

Trainer/Strength Conditioning
Trainer Strength and Conditioning Coach
Trainer of Phenom Basketball Inc. (2012-Present)
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LeMoure Stephens

Marketing and Branding Director
12 years graphic art design experience
Co- Owner of 4th Quarter Sports
Specializing in youth sporting events.
12 years of marketing and branding consultant.