National Staff
Joe Keller
President/CEO
President of Phenom Basketball Inc. (2002-Present)
35 Years of Basketball Entrepreneurship
29 Years of Coaching Experience
35 Years in Grassroots Sports Marketing
35 Years in Branding Development
Player Mentorship and Future Guidance
35 Years of Basketball Entrepreneurship
29 Years of Coaching Experience
35 Years in Grassroots Sports Marketing
35 Years in Branding Development
Player Mentorship and Future Guidance
Violet Keller
Vice President/COO
Vice President of Phenom Basketball Inc. (2002-Present)
Marketing Director
28 Years in Grassroots Sports Marketing
33 Years in Office Management
Marketing Director
28 Years in Grassroots Sports Marketing
33 Years in Office Management
Jordan Keller
National Basketball Operations Director
National Camp Daily Operations for Phenom Basketball Inc. (2002-Present)
Product Organizer for Phenom Basketball
Strategical Planning for Phenom Basketball
Phenom Basketball Office Coordinator
Played Baseball at San Diego State College
Product Organizer for Phenom Basketball
Strategical Planning for Phenom Basketball
Phenom Basketball Office Coordinator
Played Baseball at San Diego State College
Dave Taylor
National Camp Director
Camp Director for Phenom Basketball Inc. (2002-Present)
High School and College Basketball Coach for 18 Years
Head Coach at Lodi High School and Assist w/ Native American National Team
High School Coach at Templeton High School and Canyon High School
4 Years Division I Assistant Coach at United States Air Force Academy & Head JV Coach – Performed Recruiting
Duties, Off-season Conditioning Programs and Scouting Assignments
High School and College Basketball Coach for 18 Years
Head Coach at Lodi High School and Assist w/ Native American National Team
High School Coach at Templeton High School and Canyon High School
4 Years Division I Assistant Coach at United States Air Force Academy & Head JV Coach – Performed Recruiting
Duties, Off-season Conditioning Programs and Scouting Assignments
Monty Buckley
National and Regional Camp Director
National and Regional Camp Director of Phenom Basketball Inc. (2005-Present)
16 Years of Coaching Experience
16 Years in Grassroots Sports Marketing
Coached in the NBA (Bucks)
Signed with the Golden State Warriors, Sacramento Kings and Portland Trailblazers
Played for Universary of California 1991-1995 (Bucks)
NBA Scout, Film and Player Development (Bucks)
16 Years of Coaching Experience
16 Years in Grassroots Sports Marketing
Coached in the NBA (Bucks)
Signed with the Golden State Warriors, Sacramento Kings and Portland Trailblazers
Played for Universary of California 1991-1995 (Bucks)
NBA Scout, Film and Player Development (Bucks)
Kitrell Dejesus
National Camp Operations Director
Basketball Operations/Development (2008-Present)
Recruiting Director
14 year of Coaching
13 years of Recruiting some of the top prospect National Camp.
4 Years of being a Recruiting Director
Recruiting Director
14 year of Coaching
13 years of Recruiting some of the top prospect National Camp.
4 Years of being a Recruiting Director
Jordan Lawley
National Director/ Development
Director of Skill Development of Phenom Camps 2009-Present)
Four-year starter at UC San Diego
Nike Big man Camp Korea
Jordan Brand Classic Trainer
NBA Pre-Draft/ NBA Pro Days (2014-2016) Trainer
Four-year starter at UC San Diego
Nike Big man Camp Korea
Jordan Brand Classic Trainer
NBA Pre-Draft/ NBA Pro Days (2014-2016) Trainer
Dave Hopla
National Camp Shooting Instructor
Player Development of Phenom Basketball Inc. (2002-Present)
Considered by many to be the top shooter in the world.
Has worked with NBA, WNBA and College players.
Coached for the Raptors, Wizards, Knicks and Pistons
Motivational Speaker
Considered by many to be the top shooter in the world.
Has worked with NBA, WNBA and College players.
Coached for the Raptors, Wizards, Knicks and Pistons
Motivational Speaker
Ganon Baker
National Director/ Development
Player Development (2001-Present)
Basketball Mentorship
14 years of Coaching
Basketball Mentorship
14 years of Coaching
Rick Lewis
National Camp Director of North Carolina
President of Phenom Hoop Report (NCAA Compliant Scouting Service)
Phenom North Carolina Regional Director for 19 years
Graduated from Appalachian State 1979
Sports Correspondent Charlotte Observer & News and Observer
Co-Host Talking Preps
Phenom North Carolina Regional Director for 19 years
Graduated from Appalachian State 1979
Sports Correspondent Charlotte Observer & News and Observer
Co-Host Talking Preps
Tyler Lewis
National Camp Director of Operations
VP of Phenom Hoops
2017 Butler University Graduate
4X NCAA Tournaments (Sweet 17 2017)
2012 McDonalds All American & VA Gatorade POY
2012 National Champion (Oak Hill Academy)
D1 College Basketball Coach (Furman University, East Carolina University, Elon University)
2017 Butler University Graduate
4X NCAA Tournaments (Sweet 17 2017)
2012 McDonalds All American & VA Gatorade POY
2012 National Champion (Oak Hill Academy)
D1 College Basketball Coach (Furman University, East Carolina University, Elon University)
Colby Lewis
National Camp Director of Operations
2020-Present: Phenom Hoops, Vice President and Director of Scouting
2018-2020: UMBC Men’s Basketball: Director of Player Development
2019: UMBC Men’s Basketball: America East Conference Runner-Up
2013-2018: Charlotte 49ers Men’s Basketball: video Coordinator and Associate Director of Basketball Operations
2013: Puerto Rico Tip-Off Champions
2009-2013: Charlotte 49ers Men’s Basketball: Student Athlete
2013: NIT Appearance
2012: Great Alaska Shootout Champions
2018-2020: UMBC Men’s Basketball: Director of Player Development
2019: UMBC Men’s Basketball: America East Conference Runner-Up
2013-2018: Charlotte 49ers Men’s Basketball: video Coordinator and Associate Director of Basketball Operations
2013: Puerto Rico Tip-Off Champions
2009-2013: Charlotte 49ers Men’s Basketball: Student Athlete
2013: NIT Appearance
2012: Great Alaska Shootout Champions
Lance Crenshaw
National Camp Director of Texas Girls
15+ years Coaching Experience
Two years Phenom Coach, First Year Director
Head Coach for New Mexico Zias Elite Girls
Former Sports-writer and Broadcaster
Two years Phenom Coach, First Year Director
Head Coach for New Mexico Zias Elite Girls
Former Sports-writer and Broadcaster
Jameel Mahmud
National Girls Camp Director
2022- Named National Girls Camp Director
2016-2022 Executive VP (Ladera Sports Center)
2007-Present Team Nikos Club team (VP) (Coach/Trainer)
2001-2007 Basketball Trainer/Coach
2000-2001 Professional Basketball Player (KK Sloga-Serbia)
Led the team in Scoring at 16 a game Led the Yuba league in 3pt FG% shooting 50%
1994-1998 Played at Colorado State Univ.
(Most Inspirational Player award (1997), MVP (1998)
2nd Team all WAC Conference (1997, 1998)
Led the WAC in 3pt FG% (45%)
1993-1994 Played at the Univ. of Nevada
David Vasquez
National Player Development
Attended the Phenom National Camp 7 years in a row
National Player Development for Phenom for 5 years
Has played Professional Basketball in the ABA
Played 4 years of College Basketball
National Player Development for Phenom for 5 years
Has played Professional Basketball in the ABA
Played 4 years of College Basketball
Daryl Harrison
National Camp Operations Director
Basketball Operations/Development
Recruiting Director
20+ years of Coaching Experience Club and High School
3 years Phenom Coach and Director
Assistant coach NJCAA Division 1 school
Recruiting Director
20+ years of Coaching Experience Club and High School
3 years Phenom Coach and Director
Assistant coach NJCAA Division 1 school
Brandon Baker
National Camp Assistant Director
Assistant Camp Director of Phenom Basketball Inc. (2002-Present)
High School Coach 16 Years
High School Coach 16 Years
Gary Lynn Hollomon
Phenom Head of Basketball Official
High school/ College basketball Official 1996-Present
Aba and semi professional Official experience for 28yr
Asst. Coach San Diego King of the ABA league (2017-2019)
Asst. Head coach San Diego Guardians of the TBL league 2021-2022
Prep Hoop Girls Basketball Writer Evaluator (2021-Present
Cuyamaca college Women basketball asst. coach 2022-Present
Clark Francis
Hoopscoop Online
National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
30 Years in Scouting and Media
30 Years in Scouting and Media
Dave Keefer
Rivals/California Preps
National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
29 Years in Scouting and Media
29 Years in Scouting and Media
Don Small
GPA Scouting/Preps Girls Hoops
National Scouting
National Scouting Director of Phenom Basketball Inc. (2004-Present)
29 Years in Scouting and Media
2004-Present
GPAScouting National Scout
PGH California National Scout - Senior Contributor
30+ Years in Scouting and Media
29 Years in Scouting and Media
2004-Present
GPAScouting National Scout
PGH California National Scout - Senior Contributor
30+ Years in Scouting and Media
Neal Carter
Ball Dawg Social Media Platform - @balldawgs
President/CEO at Ball Dawgs, said: “We are proud to be both associated and partnered with Phenom Basketball Inc. in Joe Keller's endeavors and growth in the Basketball community.”
Veronica Lua
Office Consultant
Office Consultant of Phenom Basketball Inc. (2002-Present)
19 years Sports Marketing
19 Years in Grassroots Sports Marketing
Phenom Store Product Organizer
19 years Sports Marketing
19 Years in Grassroots Sports Marketing
Phenom Store Product Organizer
Patrick O'Brien
Director of Operations and Branding
Director of Operations at Phenom Hoops
Phenom America Marketing and Branding
National Scout and Recruiting Analyst.
Formerly at ESPN
Phenom America Marketing and Branding
National Scout and Recruiting Analyst.
Formerly at ESPN
Carl Forbes
Australia International Director
Australia International Director for Phenom Basketball Inc. (2019-Present)
Australia International Camp for the Phenom Basketball.
Carl has spent the last 15 years as one of the top skills development coaches in Australia. He is the founder and director of Hoop Group Foundation in Australia-helping players develop their skills and gain scholarships in the US.
Australia International Camp for the Phenom Basketball.
Carl has spent the last 15 years as one of the top skills development coaches in Australia. He is the founder and director of Hoop Group Foundation in Australia-helping players develop their skills and gain scholarships in the US.
Joses Franklin
National Camp Daily Operation
National Camp Daily Operations for Phenom Basketball Inc. (2002-Present)
Product Organizer for the Phenom National Camps.
High School Basketball Coach for 8 Years
Product Organizer for the Phenom National Camps.
High School Basketball Coach for 8 Years
Alissa Keller
Product Manager
Product sales for Phenom Basketball Inc. (2002-Present)
Product/Sales Manager of Phenom Basketball Inc.
Product/Sales Manager of Phenom Basketball Inc.
Advancement/ Educational Platform:
Paul Battillo
Medical Trainer
Medical Trainer of Phenom Basketball Inc. (2009-Present)
Medical Trainer for San Diego School District for 23 Years
Medical Trainer for San Diego School District for 23 Years
John Daniels
Trainer/Strength Conditioning
Trainer Strength and Conditioning Coach
Trainer of Phenom Basketball Inc. (2012-Present)
Trainer of Phenom Basketball Inc. (2012-Present)