Meet Our Team
Dedicated professionals driving our success
Joe Keller
President/CEO
President of Phenom Basketball Inc. (2002-Present)
37 Years of Basketball Entrepreneurship
29 Years of Coaching Experience
37 Years in Grassroots Sports Marketing
and Branding Development
Player Mentorship and Future Guidance
Violet Keller
Vice President/COO
Vice President of Phenom Basketball Inc. (2002-Present)Marketing Director
31 Years in Grassroots Sports Marketing
37 Years in Office Management
Jordan Keller
National Basketball Operations Director
National Camp Operations, Phenom Basketball Inc. (2002–Present)
Product Organizer for Phenom Basketball
Strategical Planning for Phenom Basketball
Phenom Basketball Office Coordinator
Played Baseball at San Diego State College
Dave Taylor
National Camp Director
Camp Director, Phenom Basketball Inc. (2002–Present)
High School and College Basketball Coach for 18 Years
Head Coach at Lodi High School and Assist w/ Native American National Team
High School Coach at Templeton High School and Canyon High School
4 Years Division I Assistant Coach at United States Air Force Academy & Head JV Coach – Performed Recruiting
Duties, Off-season Conditioning Programs and Scouting Assignments
Dave Hopla
National Camp Shooting Instructor
Player Development, Phenom Basketball Inc. (2002–Present)
Considered by many to be the top shooter in the world.
Has worked with NBA, WNBA and College players.
Coached for the Raptors, Wizards, Knicks and Pistons
Motivational Speaker
Ganon Baker
National Director/ Development
Player Development (2001-Present)
Basketball Mentorship
14 years of Coaching
Alissa Soleil Keller
Office Consultant/ Product Manager
Office Consultant, Phenom Basketball Inc. (2002–Present)
7 Years in Sports & Grassroots Marketing
7 Years in Grassroots Sports Marketing
Phenom Store Product Organizer
Angie Lua
Product Supervisior
Office Consultant, Phenom Basketball Inc. (2002–Present)
19 years Sports Marketing
19 Years in Sports & Grassroots Marketing
Phenom Store Product Organizer
Veronica Lua
Office Consultant
Office Consultant of Phenom Basketball Inc. (2002-Present)
19 years Sports Marketing
19 Years in Grassroots Sports Marketing
Phenom Store Product Organizer
Jameel Mahmud
National Girls Camp Director
2022-Present: Phenom National Girls Camp Director
2000-Present: Basketball Trainer/Coach
2016-2022: Executive VP (Ladera Sports Center)
2007-2023: Team Nikos Club team (VP) (Coach/Trainer)
1994-1998: Attended Colorado State University on Scholarship
1993-1994: Attended University of Nevada on Scholarship
Brandon Baker
National Camp Assistant Director
Assistant Camp Director of Phenom Basketball Inc. (2002-Present)
High School Coach 19 Years
David Vasquez
National Player Development
Attended the Phenom National Camp 7 years in a row
National Player Development for Phenom for 5 years
Has played Professional Basketball in the ABA
Played 4 years of College Basketball
Kitrell Dejesus
National Camp Operations
Basketball Operations/Development (2008-Present)
Recruiting Director
15 year of Coaching
14 years of Recruiting some of the top prospect National Camp.
5 Years of being a Recruiting Director
Andre Anderson
National Camp Scouting Director
Basketball Operations/Development
Recruiting Director
* USA Basketball Gold Licensed
* National Youth Sports Coaches Association (NYSCA) Certified
* Jr. NBA Coach Certification
* BS Sports Management
* Military Veteran
* Regional Director w/ SDC
* Player Development w/Breakthrough Basketball
* Player Development w/ Texas Nighthawks (ABA)
Danielle Viglione
National Girls Player Development
Basketball Operations/Development
-2 years LA Sparks Assistant Coach and director of player development 2023-2024
-4 years Athletes Unlimited 2022-present
-inducted into University of Texas Hall of honor 2019
-16 years Sacramento Skills academy 2008-present
-inducted into Sacramento HOF 2015
-inducted into CIF HOF 2014 -6 years top league in Italy
(Schio, Viterbo, Ribera, La spezia) 2001-2007
-2 years top league Turkey 1999-2001
-1 year top league Israel 1998-1999
-WNBA Sacramento monarchs 1997-1998
-University of Texas 1993-1997 GTE all American
Rick Lewis
National Camp Director of North Carolina
President of Phenom Hoop Report (NCAA Compliant Scouting Service)
Phenom North Carolina Regional Director for 19 years Graduated from Appalachian State 1979
Sports Correspondent Charlotte Observer & News and Observer
Co-Host Talking Preps
Tyler Lewis
National Camp Director of Operations
VP of Phenom Hoops
2017 Butler University Graduate
4X NCAA Tournaments (Sweet 17 2017)
2012 McDonalds All American & VA Gatorade POY
2012 National Champion (Oak Hill Academy)
D1 College Basketball Coach (Furman University, East Carolina University, Elon University)
Colby Lewis
National Camp Director of Operations
2020-Present: Phenom Hoops, Vice President and Director of Scouting
2018-2020: UMBC Men’s Basketball: Director of Player Development
2019: UMBC Men’s Basketball: America East Conference Runner-Up
2013-2018: Charlotte 49ers Men’s Basketball: video Coordinator and Associate Director of Basketball Operations
2013: Puerto Rico Tip-Off Champions
2009-2013: Charlotte 49ers Men’s Basketball: Student Athlete
2013: NIT Appearance
2012: Great Alaska Shootout Champions
Bill Johnson
National Director
Director of Skill Development of Phenom Camps 2023-Present)
* 2023-Present - Director of Skill Development of Phenom Basketball Inc
* 1993-Present Basketball Trainer/Coach
* VP - ElevateU Sports Inc.
* Director - DC Sports Mo
* USA Basketball Gold Licensed
Joel Nunez
National Director
Director of Skill Development of Phenom Camps 2023-Present)
* 2023-Present - Director of Skill Development of Phenom Basketball Inc
* 1993-Present Basketball Trainer/Coach
* VP - ElevateU Sports Inc.
* Director - DC Sports Mo
* USA Basketball Gold Licensed
Deontei Johnson
Director of Development/ Trainer
* 8+ years Coaching Experience * 2023-present Phenom Coach * Second Year Director/Trainer * President/Head Trainer - 1% Performance & Training * Former College Coach and Player * USA Basketball Gold License * Bachelors Degree in Sports Administration (Minor in Coaching) * Associates Degree in Business
Darryl McCoy
Director of Development/ Trainer
Founder of Destined For Greatness
16 years HS Coach
3x District Coach of the Year
189-81 HS Career Coaching Record
18 years of Training experience
Ryan Baumgartner
National Camp Trainer
National Camp Daily Operations for Phenom Basketball Inc. (2002-Present)
Product Organizer for the Phenom National Camps.
High School Basketball Coach for 8 Years
Jimmy Yi
International Director
16 years of coaching
USA GOLD License
FIBA License
Phenom 2024 - present
High school girls and boys coach
Junior national girls and boys
Guam women and mens national
University of Guam coach
Yimpact Basketball Club 2018-present
Dave Keefer Rivals/California Preps
National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
29 Years in Scouting and Media
Clark Francis Hoopscoop Online
National Scouting
National Scouting Director of Phenom Basketball Inc. (2009-Present)
30 Years in Scouting and Media
Daryl Harrison
National Camp Operations
National Camp Operations for Phenom Basketball Inc. (2004-Present)
Camp Organizer for the Phenom National Camps.
United States Army Veteran
6 years NJCAA D1 Coach
24 years coaching experience
High School Basketball Coach for 8 Years
Patrick O'Brien
Director of Operations and Branding
Director of Operations at Phenom Hoops
Phenom America Marketing and Branding
National Scout and Recruiting Analyst.
Formerly at ESPN
Dale Miller
President / CEO, Phenom Mexico
Head Coach – Tucson Buckets (ABA
21 years coaching experience - AAU, High School, Pro - TAPPS Coach of the Year
'21-'22 and State Championship
USA Basketball Certified Gold Coach
9 year pro career - D-League, CBA, China, Mexico, USBL
Trainer and Mentor
Danial Petrie
Regional director of Illinois
Played NCAA Division III Basketball
3 Years of College Coaching Experience
17 Years Coaching High School, Middle School
Helped Over 30 Players Reach the College Level.
12 of Which Played Professionally
Specializes in Player-Coach Relationships,
Confidence Building & Skills Development
Gary Hollomon jr
Head of Officials
35 YRS OF REFEREE 5 DIFFERENT SPORTS NATIONWIDE
Head of Officiating for Phenom camps 2002-present
Diego hills charter prep school assistant coach 3yrs.
ABA PROFESSIONAL BASKETBALL assistant coach San Diego Kings 3yrs
TBL PROFESSIONAL BASKETBALL assistant coach San Diego Guardians 2yrs
Jerome Sherman
Regional Director of California
Playing Experience
San Diego Mesa College (JUCO), 1988–1989
Top 5 in Steals • Top 10 in Assists statewide in California
Education
Bachelor of Arts in Kinesiology
University of Northern Colorado
Retired Teaching Career
PE Teacher – San Diego Unified School District
20 Years • Retired March 2025
Core Skills